The Fence Sales Machine — for fence contractors in the US

Get 800+ Fence Leads a Year — and Turn Them Into $30K Months

Your own website, ads, and AI-powered follow-up — one connected machine that turns clicks into signed fence jobs.

Show Me the Plan to a $30K Month
Eddie — marketing and sales specialist, Win Strategy Studio

  • Guarantee

    100% Satisfaction Guarantee

    written into the contract

  • Speed

    Deployed in 7 weeks

    not 7 months — site, ads and CRM fully live

  • Long-term

    A 10-year plan

    for your marketing, sales and product

Scroll down to see how it works

What Your Numbers Could Look Like

Real results from a US fence company we run marketing and sales for — the benchmark we build toward for every client.

  • $50average cost per lead
  • $250average cost per booked customer
  • 62%of leads book an estimate
  • 30%of estimates become paid jobs

Figures from a real client account. Individual results depend on your market, budget and how fast we get your photos and videos.

Built for the Owner Who Does Everything

You're the CEO, the head of sales, the estimator and the foreman — all before lunch. You know your craft deep, you deliver quality work… and there are still only 24 hours in a day. This system is built for exactly that owner.

For fence contractors who want to…

  • Get more leads, estimates and signed jobs — without buying them from lead brokers
  • Grow revenue AND the average ticket, not just "traffic"
  • Automate answering, booking and follow-up — so nothing depends on you picking up the phone
  • Delegate sales to a trained person instead of doing every call yourself
  • Spend their time running the company — not drowning in it

You bring the craft. The machine brings the customers.

Fence contractor with a signed contract

Six Problems That Bleed Every Fence Company Dry — and How the Machine Fixes Each One

If even three of these sound familiar, you don't need "more leads." You need the system below.

  1. The problem

    Renting shared leads

    One homeowner request is sold to 3–5 contractors at once. You're racing whoever calls first and bids lowest.

    Homeowners there pick by price — your expertise never enters the conversation.

    • Angi
    • HomeAdvisor
    • Yelp
    • Thumbtack

    5–10%close rate on shared leads (industry)

    In 2023 the FTC ordered HomeAdvisor to pay up to $7.2M for misleading contractors about lead quality.

    With the machine

    Your own website + your own ads = exclusive leads

    Every lead comes from YOUR site, YOUR ads, YOUR Google profile — and goes only to you.

    Trust is built before the estimate: reviews, real crew photos, financing.

    30%close rate (our case; exclusive channels industry-wide: 25–50%)

    ~$250per signed job in ad spend (our case) vs $550–3,500 with shared leads

  2. The problem

    No follow-up — leads quietly die

    Missed calls, "let me think about it," estimates nobody chases. The homeowner doesn't come back on his own — he books whoever answered and followed up.

    8–15%of raw leads turn into jobs when nobody follows up (industry)

    ~30% → ~62%only ~30% of leads ever book an estimate — answered within 5 minutes, ~62% do (industry)

    With the machine

    Automated follow-up until they book

    Instant text-back in seconds, reminder chains by SMS and email, every "thinking about it" chased automatically until the estimate is booked.

    And the decision stops being about price — follow-up is where the value gets communicated.

    18–28%close on the same leads with consistent follow-up (industry)

    70%of leads booked an estimate in our case

  3. The problem

    "I'll email you the quote tomorrow"

    Days pass between the visit and the quote. The homeowner cools off, shops around, and ghosts.

    And the quote itself is one flat number — nothing for the premium buyer, nothing for the budget one. So everyone haggles.

    Afraid of losing the job on price, most contractors underquote — and burn out doing more work for less money.

    18–22%close rate on quotes emailed "tomorrow" (industry)

    With the machine

    Fast, tiered, semi-automated estimates

    A semi-automated estimate flow: three tiers (Good / Better / Best) built for your services — the premium buyer gets premium, the budget buyer still gets a best-value option. Nobody walks away.

    With financing on the table, 7 out of 10 homeowners pick the mid or premium tier (industry data).

    38–48%close rate for on-the-spot digital proposals (industry)

  4. The problem

    In season, you're too slammed to sell

    Peak months bury you: calls go unanswered, messages sit for days, and even the leads you do answer don't get real attention. Your busiest season is where the most money leaks.

    With the machine

    Every lead handled — even in July

    AI tools answer messages in seconds, day and night, and book estimates while you're in the field.

    We build your sales flow AND help you hire and train the people for it: a sales qualifier for first contact, and fence builders for the crews. Nobody slips through — most make it to a signed job.

  5. The problem

    Stuck selling wood and chain-link

    Low-ticket materials mean low-margin jobs — and more installs needed just to hit the same revenue.

    With the machine

    Content that sells the premium option

    Your site and social content educate buyers toward vinyl, composite, aluminum and steel — the materials with 30–50% margins that also install faster than wood. More revenue through the same crew, without growing headcount (industry data).

  6. The problem

    Afraid to raise prices

    "If I charge more, they'll go with the cheap guy." So prices stay flat for years while costs climb.

    With the machine

    Expertise that justifies the price

    Real crew photos, expert videos and reviews — on your site and socials — make you the obvious professional choice. When the homeowner sees the difference, price stops being the deciding factor.

    $3,850 → $5,000average job (our case)

A clear path to your first $30K month — mapped for your city, not promised in the abstract.

Every green column above is one machine — built for you in 7 weeks. Here's how it works ↓

Show Me the Plan →

Why "More Leads" Never Fixed It — and What Does

You've probably tried the pieces: a website, some ads, maybe bought leads. The pieces don't fail because they're bad — they fail because they're disconnected.

  1. Step 1

    Your ads + Google profile

    Homeowners in YOUR city searching for a fence find YOU — not a lead broker.

  2. Step 2

    A website built on proven fence-niche layouts

    Up to 10% of visitors leave their name and phone.

  3. Step 3

    Instant AI follow-up (text + voice widget)

    Every lead gets an answer in seconds — even at 9pm, even in July when you're slammed.

    Speed is the whole game: ~30% of leads book an estimate on average — answered within 5 minutes, ~62% do. The machine answers in seconds, every time.

  4. Step 4

    CRM + automated chase sequences

    "Let me think about it" gets followed up automatically until they book an estimate.

  5. Step 5

    Reviews, photos and financing built into the sales path

    You show up as the trusted expert, so estimates turn into signed jobs — not third bids.

Why it can't not work

  • The demand already exists People in your city search for fence installation every single day — we'll show you the real numbers for your market on the call. We don't create demand, we capture it.
  • Every link is already proven in this exact niche The ad combinations, the site layouts, the follow-up sequences — they're not experiments, they're transplants from a working fence business.
  • Speed wins jobs, and machines are faster than people The contractor who answers first gets the estimate. Your machine answers in seconds, 24/7. That's an advantage no competitor can out-hustle.

One System. Three Departments. Built For You in 7 Weeks

  • 01

    Product

    Positioning, offer packaging and pricing built to make you the obvious choice over every other fence company in your area — from proven, ready-made setups that already work in this niche, not experiments on your budget.

  • 02

    Marketing

    A website built to convert (up to 10% of visitors into leads), Google Ads, Meta Ads, SEO + AI-search visibility, social content.

  • 03

    Sales

    CRM with automations, instant SMS/email follow-up, sales funnel and scripts, review collection on autopilot.

You don't buy tools. You get a working machine: every part installed, connected and launched for you — then handed over with a plan for the next 10 years.

A Real Fence Company. Real Numbers. One Year

  1. 830leads at ~$50 each
  2. 580booked estimates (70%)
  3. 170signed jobs (30%)
  4. $5,000average job
  5. $850,000in revenue from marketing

Ads ran across the whole state of North Dakota. The secret isn't the city — it's the system. North Dakota: 800K people, five-month winters. If it works there, your market isn't the problem.

Show Me the Plan →

Want numbers like these? Here are the receipts

Real screenshots from one fence company's own accounts — not mockups.

  1. Google Ads

    ~$50 per exclusive lead — 830 of them in a year

    Google Ads account, fence contractor, North Dakota · 12 months.

  2. CRM pipeline

    Leads don't leak: from first click to signed job, tracked

    The same company's pipeline — leads → booked estimates → signed jobs.

  3. Meta Ads

    $10 leads where the industry pays ~$23

    Meta Ads, same account, same year · $20.31 average across 35 ads, best ads under $10.

  4. Monthly report

    The only report an owner needs: spend, jobs, profit

    Monthly report March – May 2026 · numbers the owner actually sees.

This is what "the machine is running" looks like from the inside. ↓

From Zero to Launched in 7 Weeks

  1. Week 1

    Packaging & website blueprint

    Your competitive positioning + a full prototype of your new website. Our developer starts building the same week.

  2. Week 2

    Advertising plan

    Your Google Ads structure and Meta ad concepts — campaigns built and ready to launch.

  3. Week 3

    Sales system

    Your funnel, scripts, follow-up chains, social content plan + full analytics installed on the new site.

  4. Week 4

    Automation

    CRM configured: SMS & email templates, auto-replies, review collection.

  5. Week 5

    Launch

    Google + Meta ads go live. First leads arrive.

  6. Week 6

    SEO plan + content starts

    Multi-page site architecture (service & city pages) and we begin posting to your social media — up to 9 posts done for you.

  7. Week 7

    Email marketing + optimization

    Designed email campaigns + first round of ad optimization.

Every Friday you get a finished, reviewable result.Like it — we continue.Don't like it — we fix it, and the guarantee has your back.

Built For You, Not By You

  • We build, connect and launch everything — you keep building fences.
  • Your part: simple phone photos & videos (we send exact instructions) — one afternoon covers the first month.
  • Every Friday — a finished result you review in 15 minutes.

Not a Campaign.
A 10-Year Operating Plan

Most agencies sell a campaign that dies when you stop paying. You get a machine you own — and a roadmap for the next decade.

  1. Year 1Site, ads & CRM live — steady exclusive leads
  2. Review & content moat — the trusted name in your city
  3. Multi-city SEO + second crew
  4. Sales department: a qualifier + reps working every lead
  5. Year 10Premium pricing, new locations, franchising, training your own crews

Owner-dependent fence businesses sell for 2–3.5x earnings. Systematized ones — 4–7x. That's what the roadmap builds.

Winter Kills Fence Sales — Not Your Business

Interior drywall repair — the kind of off-season work a second system brings in
  1. Frozen ground, zero exterior projects — every winter, fence revenue drops off a cliff. Crews leave for stable paychecks, and every spring you rebuild the team from scratch.
  2. Here's the fix: in the fall, we build you a second system — same machine, aimed at a winter service like drywall repair. Website, ads, funnel — we already have proven setups ready to launch. Winter stops being a dead season and becomes a working one.
  3. Already have a second trade? We'll adapt the system to YOUR specialty — remodeling, landscaping, interior work. One company, one machine, income all year round — and a crew that stays.

100% Satisfaction Guarantee — In the Contract, Not in Words

We work in weekly sprints, and you pay week by week — no big upfront retainer. Every week ends with a concrete result you can see and evaluate. If you're not satisfied, we revise it. Everything is backed by a written contract with a 100% satisfaction guarantee.

A signed service agreement with the 100% satisfaction guarantee clause
This clause is in every contract we sign
  • Pay week by week
  • A finished result every Friday
  • Stop anytime — you never owe the remaining weeks
  • Guarantee written into the contract

Who Builds Your System

Eddie, marketing and sales specialist at Win Strategy Studio

I'm Eddie — the marketing and sales specialist behind Win Strategy Studio. 12 years in marketing, sales and product management. No agency chain, no account managers, no «let me pass that to the team»: I personally build your system from day one — and I personally answer for every lead. My own AI-powered stack lets me do in 3 days what agencies schedule in weeks.

I'm not trying to sign up a long list of fence clients. I'm looking for one or two partners.

My plan is to take a fence company and build it into the biggest name in its state — then new locations, a training program, and franchises across the country. That's the upside I'm working for — which is why my fee right now is a fraction of what this system is worth to the company that runs it. And I'm ready to put my own money into the right company.

What I need is a strong operator: you own the craft, the crews and the quality. I own marketing and sales. If that sounds like you, let's talk.

One expert. Full responsibility. Agency-level output.

This Works Best If…

  • You install fences (or fences + related outdoor work) in the US
  • You can handle 10–15+ new jobs a month or are ready to grow the crew
  • You're ready to appear in photos and short videos — real crews and real projects are what buyers trust
  • You're ready to hire at least one sales qualifier for first-contact calls (from month two — we help you find and train them). One owner can't work a full pipeline alone — and with the machine running, you won't want to.
  • You're ready to record simple expert videos — not just photos: explaining materials, showing why your install lasts. Expertise on camera is what sells premium jobs.
The marketing system dashboards you'll be running

Questions Fence Owners Ask

How fast will I see leads?

The system launches by week 5 — first leads typically arrive the same week. Sales follow as estimates close, usually from month two.

What does it cost?

A fixed weekly fee, paid week by week — no retainer, no long contract, stop anytime. Full pricing is on the next page and in the video. Compared to hiring an in-house marketer or a traditional agency, most owners pay less and get more.

What's the ad budget on top of the weekly fee?

Plan on roughly $1,500–3,000/month for Google and from $600/month for Meta. If that's out of reach right now, the honest answer: start smaller — on the call we'll tell you what's realistic at your budget, or tell you straight if it's too early for the system.

Why build a system when I can just buy leads?

Do the owner's math: shared leads close at 5–10% — you pay for ten, sign one, and fight five competitors for it. A signed job through shared leads runs $550–3,500; in our case it was ~$250, exclusive. The system isn't the expensive option — it just charges upfront instead of bleeding you monthly.

I've been burned by marketing agencies before. Why is this different?

Fair — most owners we talk to have been. Three structural differences: (1) you pay week by week and can stop any Friday, so we re-earn the job every week; (2) we're measured on signed jobs, not clicks — the case on this page shows revenue, not impressions; (3) you own every account — site, ads, CRM. If we part ways, you keep the machine.

Who's going to answer all these leads? I'm already slammed.

Weeks 1–4 install the safety net first: instant text-back, the AI widget, automated booking — the machine catches and books leads even if it's just you. From month two, we help you hire and onboard one salesperson to work the pipeline. You don't need a call center — one person plus automation covers it. And speed matters more than headcount: industry data shows ~30% of leads book an estimate on average — but answered within 5 minutes, ~62% do. That first instant reply is the machine's job, not yours.

My market is different / too small / too competitive. Will this work here?

That's exactly what the free call is for: we pull the real search demand for your city from Google's own data and calculate what it can produce — leads, estimates, jobs. If your market genuinely can't feed the system, we'll tell you straight and you've lost 30 minutes, not $8,000. (For scale: our case ran in North Dakota — a state of 800,000 people with five months of winter.)

I've tried CRMs and apps before — my crew never used them.

That's the most common software story in this niche, and it's why we don't hand you software. You get a running machine: templates written, automations on, follow-up live — it works even if nobody on your team ever logs in. Your crews keep doing exactly what they do now. The only new habit is answering one question: "did this lead book?"

AI answering my customers? People want to talk to a human.

Agreed — nobody buys a $10,000 fence from a robot. AI does the unglamorous work: answers at 9pm, texts back in 10 seconds, reminds about the estimate. Humans close. AI just makes sure the human gets the chance.

What if I already run ads?

Even better — we'll audit what you have, keep what works and rebuild what doesn't. You keep full ownership of all accounts.

What if I don't like the result?

You pay week by week, every week ends with a reviewable result, and the contract includes a 100% satisfaction guarantee.

Do I have to be in the videos?

Real photos and short phone videos of your crew dramatically raise trust and closing rates. We give you simple shooting instructions — most owners film everything on a phone in one afternoon.

What exactly do you need from me?

Three things: simple phone photos and videos of your crews (we send exact shooting instructions — one afternoon covers the first month), fact-checking the work every Friday (about 15 minutes), and from month two — one hire for first-contact calls, which we help you find and train. Everything else is on us.

Who actually does the work?

One expert with a proven AI stack and a vetted developer — not a chain of account managers. You always talk to the person doing the work.

See What a $30K Month Looks Like — On Your Numbers

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A fence company website we built, shown on a laptop
Show Me the Plan →